Maruti Suzuki has achieved a significant milestone by selling 2.7 million cars through its Nexa dealership network. This achievement highlights the success of the Nexa dealerships, which focus on the premium car segment. In 2015, Maruti Suzuki launched the Nexa dealerships specifically to focus on the sales of its premium vehicles.
These dealerships sell premium cars, while the sale of regular cars is handled through Arena dealerships. By focusing on different types of customers, Maruti Suzuki has effectively segmented its sales strategy.
Over the past nine years, Nexa dealerships have served 2.7 million customers. According to Maruti Suzuki's report, Nexa showrooms now account for 32% of the company's total sales. This growth reflects the increasing demand for premium cars in India.
In the last financial year, sales at Nexa dealerships saw a 54% increase. The premium hatchback Baleno emerged as the best-selling car through these outlets. Additionally, the Ciaz has been available at Nexa dealerships since its launch in 2015.
Currently, Maruti Suzuki sells several models through its Nexa dealerships, including the Ignis, Baleno, Brezza, Jimny, XL6, Grand Vitara, and Invicto. To support these sales, the company has established approximately 498 dealerships across India, operating in 300 cities.
By separating premium vehicles from non-premium vehicles, Maruti Suzuki tailors the showroom experience to meet the preferences of different customers. Premium car buyers often desire a different showroom experience compared to non-premium vehicle buyers. This approach has proven successful for Maruti Suzuki.
The achievement by Nexa dealerships underscores the growing demand for premium cars in India. As more customers choose premium vehicles, Maruti Suzuki continues to benefit from this trend, strengthening its position in the market.
Maruti Suzuki has created separate dealership networks named Arena and Nexa for selling its cars. This has made it easier to meet the needs of different types of customers. This approach has not only increased car sales but also enhanced customer satisfaction.
The success of Nexa dealerships demonstrates Maruti Suzuki's ability to adapt to changing market dynamics and consumer preferences. By focusing on premium cars and providing a unique showroom experience, the company has managed to attract a large number of customers.
Overall, the success of selling 2.7 million cars through Nexa dealerships is a positive development for Maruti Suzuki. It reflects the growing popularity of premium cars in India and significantly contributes to the company's revenue. The tailored showroom experience and dedicated focus on premium vehicles have played a crucial role in this achievement.
Source: https://hindi.drivespark.com/four-wheelers/2024/maruti-suzukis-nexa-dealerships-hit-2-7-million-premium-car-sales-milestone-028051.html
By CarVaidya
