The American company Jeep has reduced the price of its Meridian by around ₹2 lakh. As a result, this car is now available for sale in India at a lower price than the best-selling car, the Toyota Fortuner. Consequently, many customers who were considering purchasing a Toyota Fortuner now have the option to buy a Jeep Meridian at a cheaper price.
In India, Jeep markets its Meridian as a full-size SUV. Since a new version of the car is expected to arrive later this year, the current stock has seen a price reduction of about ₹2 lakh to clear out inventory. However, this discount is available for a limited time only. Let's delve into the full details.
In India, the starting price of the Jeep Meridian is ₹31.23 lakh. However, it is now being offered at a reduced starting price of ₹29.49 lakh. In comparison, the Toyota Fortuner, which competes with this car, is priced at ₹33.43 lakh.
Jeep has introduced this price cut for both the Overland and Limited (O) variants. Additionally, customers purchasing this car may receive a special Meridian X package. All Toyota Fortuner SUVs in India are sold in the premium market segment.
Jeep has reduced the price of its Meridian mainly because a facelift version of the car will be launched later this year. The aim is to clear all existing stock before the introduction of the Meridian 2.0 and focus on the new model.
It is worth noting that the new version of the Meridian 2.0 with ADAS technology is already being tested in India. Jeep has partnered with Bosch to update this car.
The Jeep Meridian 2.0 is primarily equipped with ADAS technology. Features include Adaptive Cruise Control, Front Collision Braking, and Lane Departure Assist. Inside the car, there is a 10.1-inch floating infotainment system and a 10.25-inch infotainment cluster. The car will also come with multiple color options.
The car is also equipped with front and rear dash cameras. Inside, it features an air purifier. There are no changes to the engine, which remains the same 2.0-liter diesel engine. This engine delivers 168bhp of power and 350nm of torque.
The engine is paired with either a 6-speed manual or a 9-speed automatic gearbox. The car is also equipped with a 4X4 system. Jeep cars have always appealed to the youth, and this car is eagerly anticipated by young buyers.
DriveSpark's opinion
Since Jeep has reduced the prices of its Meridian, it is likely that the car's stock will be sold out in the coming months. Many people who were considering buying a Fortuner might change their minds and opt for the Jeep Meridian instead.
Source: https://hindi.drivespark.com/four-wheelers/2024/jeep-meridian-price-cut-by-2-lakh-undercuts-toyota-fortuner-limited-offer-027925.html
By CarVaidya
